Swot Analysis Of P & G 's Gillette Brand 1044 Words 5 Pages Market segmentation is the process of splitting a market into smaller groups with similar product needs or identifiable characteristics, for the purpose of selecting appropriate target markets. GILLETTE PRODUCTS IN THE SHAVING CREAM/GEL/FOAM DEPARTMENT 6.1.2. Gillette is a subsidiary of Procter & Gamble, which sells many family and women-focused products in its other brand lines. “The Best a Man Can Get” becomes “The Best Men Can Be” Gillette’s famous tagline “The Best a Man Can Get” (that’s been around since 1989) has been given a makeover for their latest campaign, and I think the resulting phrase is one of the most poignant examples of a brand directly targeting consumers’ identities (rather than … It was granted patent on November 15th, 1904. PROBLEM OR OPPORTUNITY 7.2. Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore STRUCTURE 3.5. IIM Indore Based in Boston, Massachusetts, it is one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was acquired by P&G in 2005. Gillette’s research shows that in 2002, more than 1.7 billion men over 15 years old remove hair daily, with over 80% using a blade and razor. Gillette’s kiss and tell campaign uses the established theory of – people buy based on emotions and justify that with logic. They offer “high quality shaving products that would satisfy basic grooming needs at a fair price. The company has lasted through many trying times and has invented many of the products we use today. Gillette is a company that has been known to the public for many years for innovation and marketing strategy. The marketing team has used not only athletes throughout the decades but the research done before each product launch. Because consumers grow weary of consuming the same product year after year, this broad differentiation strategy has been successful for Gillette. MARKETING Strong distribution strategies played a prominent role in the robust growth, as a result of which Gillette brand has managed to tap both the premium and the value-for-money consumers Sharat Verma, Marketing manager of Gillette India The lower-value products, followed the companys realisation that … Gillette pays $7 million annually for the naming rights to Gillette Stadium, which houses the New England Patriots of the NFL. Currently, Gillette is only utilizing strong innovation and high spending in marketing/advertising. In Retail segment, it majorly targets Men in the age group of 12 years and above but recently the company have extended its product line and has introduced products for Women also. By utilizing this tactic, Gillette is remaining competitive by cannibalizing its own brand and sacrificing short-term profits. Slowly it started to collaborate with the top players of all sports to advertise for its brand. In the movie we see a full bearded Clark Kent wandering the earth in search of his destiny. Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal hygiene products. ( Log Out /  Find all the Brand Rankings where Gillette is listed. Product GILLETTE’S RANGE OF SHAVING GELS AND FOAMS 6.2. Case # 14 – Gillette Gillette can use different trend analysis techniques for this purpose, such as- marketing mix modelling, risk analysis, choice modelling and customer analysis. The company has also had many successful and unsuccessful joint ventures and now is a part of the Proctor and Gamble company, which is a world-wide leader in many household products. “My father was a huge Gillette advocate and taught me to shave with Gillette Sensor 25 years ago and I have always loved … Their marketing strategies show how concerned they are with not harming the environment in any way. 4. • Gillette's aim is to stay on marketing with seeking of shaving contemporary technology in the market on innovation. Are you loyal to this brand? c) MRO-Services ................................................................................................................ 4 Brand Management - Lufthansa As of 2020, Gillette 7 o clock is one of the leading brands in the FMCG sector. Substitutes like shaving machines are also not the exact substitutes for the product. In 2005 Procter and Gamble, the new proprietors of the organization, converged with Gillette and held the brand name. Along the way he must find not only his journey but also his razor as we all know that he comes back as this clean shaven Superman.This brings back us to the question of How does Superman shave? Brand: Gillette Owner: P&G. How Gillette Advertising can Brand a Product for All Men. If Gillette really wanted to make a positive difference in this space, it would do better by working within its Hero-Ruler character and actively addressing the issue. RESEARCH OBJECTIVE 7.2.1. Its products are seen as premium quality and are thus sold at a premium price. Scribd is the world's largest social reading and publishing site. Purchase Decisions Gillette as a brand is known for men’s safety razors. Gillette brand holds a diverse range of products including shaving razors, shaving creams, foams, deodorants. Since early days Gillette has given a lot of importance to sports marketing to convey its message of being a performance brand. Gillette has had the ability to appeal to men for decades and learn what they need and provide that for them. INTRODUCTION OF PROJECT 3. COLGATE-PALMOLIVE 5.2.2. In 2005, the highly valuable brand was acquired by mega-marketer Procter and Gamble for $57 billion. This eliminated    the need to unwarp the blades. Hence in the razor category, it spans the entire male population. Four Catalogs are produced each year; all of them are printed on recycled paper. On Monday, the personal care brand released an … Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. From this, Gillette has calculated that the world market for blades, razors, shaving creams and gels in 2002 was in excess of … 1. Also after the success of Gillette Mach 3 Turbo, it decided to launch a similar product called Venus Power for women, thus creating gender segmentation. In 2020, the Gillette brand was valued at approximately 8.47 billion U.S. dollars. Gillette was forced to shave 12% from its retail price. Gillette is an exceptional brand was established in the year 1901 by King C Gillette. Group 6 Section B A unique marketing campaign- Shave India Movement was designed to catch the attention of rich and poor alike. The huge variety and range of razors position them for people from all classes. Marketing in China – 2040168 Gillette Brand Portfolio Analysis - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. SWOT Analysis is a proven management framework which enables a brand like Gillette Mach3 to benchmark its business & performance as compared to the competitors and industry. Gillette Analysis. Gillette should also monitor the political, legal, regulatory, social and economic changes as these environmental forces play an important role in shaping the … PRODUCT DETAILS 4. RESEARCH APPROACH 7.3.2. New product introduction is the mantra of a company-wide culture that supports innovation. It struck a chord with many and immediately went viral with more than four million views on YouTube in 48 hours, and more than 13 … HISTORY OF GILLETTE 3.1. For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we’ve come upon the secret. ANALYSIS OF GILLETTE 4.1. Gillette products are positioned as everyday use and available for all products. But it was its association with boxing which gave it most payback on its advertising dollar. Home | Brand overview | Gillette | RSS | Follow | Tweet | | Gillette. The Brand Identity. As of 2020, Gillette Mach3 is one of the leading brands in the FMCG sector. ü Creativity and strong R&D investments. You are warmth and wisdom. Gillette has a varied range of products in India. Current Strategy Gillette’s current business model consists of high spending in marketing and product development (R&D). From Roger Federer of lawn tennis to Rahul Dravid of Indian cricket team to Tiger Woods of Golf, all became the face of their products. 1957    Gillette introduces an adjustable razor with three settings – for light, medium and heavy beards. Its ‘Use Your And’ campaign encouraged women to move beyond the labels. The Company employs nearly 30,000 employees across the globe. VISION AND FUTURE GROWTH 4.3. Then I begin to look at the prices. Scribd is the world's largest social reading and publishing site. After 100 years, Gillette still relies on the same sales principles that King Gillette believed would create brand loyalty. GBIN: 1232164291. Change ). FINANCIAL ANALYSIS 4.2. No ‘ifs’ or ‘buts’, just ‘ands’. RESEARCH BOUNDARIES 7.3. Background Synopsis Post was not sent - check your email addresses! Gillette is in the process of making their other grooming products as important as their razors. As per the case study of Gillette, the margins at which Gillette operates is high which proves beneficial for its stakeholders and consumers. Create a free website or blog at WordPress.com. The company has made it through a major economic drought (1920’s and 1930’s), a war (World War II), and has outlasted many of its competitors. The good, the bad. - When I purchase this particular mascara, I begin to look at all of the different types of mascara that they have… I think to myself, do I want the length, waterproof or not waterproof. The good, the bad. The tagline for the campaign was – ‘No more excuses for men not to shave’. Tongji University Shanghai Why? Top 100 Dutch Advertisers By Nielsen. 1. Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).. Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005.The Gillette … • Until 1962, they did not have any serious competition and it was a monopoly inthe personal shaving. It will also provide a current SWOT analysis of the brand under Proctor and Gamble. Website: ... By The Centre for Brand Analysis. Internal Strengths • Providing the best shaving care products for men and women. Its name bears the name of its previous parent company – The Gillette Company. “I have a feeling it was very much a corporate decision,” says Assael. Sociagility Top 50 most social brands By Sociagility. PERSONAL GROOMING INDUSTRY – AN OUTLOOK 5.1. And grace and guts. Gillette is the premium brand that provides personal care provisions that have been working in the market for a period of almost 100 years. - Yes, I’m a loyal customer to Maybelline. This campaign was run worldwide and one of the findings of the campaign was that 2 out of 3 women like clean shaven men. This invokes … “The Best a Man Can Get” becomes “The Best Men Can Be” Gillette’s famous tagline “The Best a Man Can Get” (that’s been around since 1989) has been given a makeover for their latest campaign, and I think the resulting phrase is one of the most poignant examples of a brand directly targeting consumers’ identities (rather than … b) Points of... StudyMode - Premium and Free Essays, Term Papers & Book Notes. They began this by creating the sensor blade... ... RE: Rejuvenating the strategy of Gillette’s razor business Strengths- I would say that a major strength for Gillette is that they have lasted Gillette Brand Portfolio Analysis - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. The campaign #UseYourAnd encourages women to move beyond labels. The content is off-character and therefore off-brand, it builds no memory structure, and has a negative effect on purchase intent. Brand: Gillette Owner: P&G. The same can be seen from the sentiment analysis.Despite the series of negative reactions, the majority of shares and comments is positive and even go to the extent of thanking Gillette for talking about such a topic. COMPETITOR ANALYSIS 5.2.1. DATA... ...Stephannie Niell 1. Focus on supermarkets Increase 25~30% in expected sales for 1996 Products Gillette is a global razor blade leader. 1971    Gillette introduces Trac II, the first twin-blade shaving system. “I have a feeling it was very much a corporate decision,” says Assael. INDUSTRY ANALYSIS 5.2. RESEARCH PURPOSE 7.1.1. 1932    Gillette introduces Gillette Blue Blade. Gillette has always been focused on product innovation and has regularly come up with unique products that cater … 1. Change the brand awareness to actual purchases. 5. through so many years and decades. 6 7 8 8 9 9 9 10 11 11 11 12 14 14 14 14 15 17 18 18 19 20 Gillette brand strategy / positioning case study If you want to get access to Gillette brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. However, develop to Indonesian razor market, Gillette need to provide four different products: Double-edge blades: Gillette Goal Red (97 Awareness) and Gillette … This campaign focused on the line- Is the stubble killing the kiss? 1. Patagonia, Inc. is a Ventura, California based clothing company, focusing on outdoor clothing. The content is off-character and therefore off-brand, it builds no memory structure, and has a negative effect on purchase intent. Although this strategy has worked in the past, it is beginning to show signs of age and needs to be rethought. In December 2004, Gillette introduced two new women’s razors under the name of its highly popular Venus brand. Gillette encourages innovation that will cannibalize its … This invokes …   HLL 5.4. Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal hygiene products. It is pricied at a premeium, take their cotton line it is constructed out of 100% pure organic cotton. Cullen-Shute says brands are taking a gamble and hope to be on the … Gillette brand manager, Jared Reagan, said that Messi and Federer were chosen because they represented the qualities of the brand, “Gillette is a brand with a long history in sport and knows that it takes ‘Inner Steel’ for sportsmen of all levels to perform at their best. In 1901, King C. Gillette changed the way shaving was done by inventing the first safety razor. Gillette, a brand of shaving equipment for both men and women is owned by Procter & Gamble Ltd. The razor market has highest market share in India and America. The SWOT analysis of Gillette just underlines this fact. King C. Gillette founded a company on a time-honoured credo- ‘There is a better way to shave and we will find it’. This becomes clear when I ask Abbott what drew him to work for the brand. Elite sportsmen show all the qualities we look to for … Identifying consumers’ needs and wants: Gillette. - Purchasing Maybelline mascara is low involvement because it isn’t something that is going to change my life or make my days better. - Maybelline is similar to their competitors by having most of the same makeup products. "The best a man can get," has been Gillette's tagline for almost 30 years. Introduction. So Gillette presented some facts which could catch any teenagers’ eye and let him ponder over his decision of being unshaven-. 85% of the women prefer to kiss a clean-shaven man, 2 out of 3 women said men will have a better luck with them if they were clean-shaven, 76% of the women would give a more passionate kiss to a clean-shaven man, 80% of the Indian men had the habit of shaving with the double-edged razor and were so habituated with the cuts that they thought its normal to be cut or burn, Men in India actually like the stubble look inspired from Bollywood, Pricing of Mach 3 was 50 times more than the double-edged razor, Gillette products were sold through licenced retailers and hence distribution was also limited and a major concern. Men's Grooming in India Men’s grooming sees value growth of 23% to reach INR46.8 … With the new shaving razor, a man didn’t need to send his shaving blade to the barber for sharpening. MARKETING Strong distribution strategies played a prominent role in the robust growth, as a result of which Gillette brand has managed to tap both the premium and the value-for-money consumers Sharat Verma, Marketing manager of Gillette India The lower-value products, followed the companys realisation that … This specific brand has achieved high popularity due to the premium quality products offered by them. The purpose of this report is to analyze the four components of the marketing mix of the Patagonia brand. If the measure of success is measured to the level of success Gillette has seen for men, it may not be “as successful”, but with this brand name and identity, there is no reason they cannot market to woman. Gillette’s research shows that in 2002, more than 1.7 billion men over 15 years old remove hair daily, with over 80% using a blade and razor. The ability of the company to create highly demanded products around the entire globe was due to their transparency and marketing efforts, and they are trying to do the same for their other grooming products. Gillette was one of the few companies to have success in the early 1900’s because it had created product that fit customer’s needs. By doing such extensive research and learning what consumers didn’t like about razors helped them to develop more bladed razors. Patagonia does a large portion of their sales through catalogs. The next eminent name in its history is Mr. Colman M. Mockler, the CEO of the company from 1975 to 1991, during which it survived no less than three separate takeover attempts. Gillette is a subsidiary of Procter & Gamble, which sells many family and women-focused products in its other brand lines. In December 2004, Gillette introduced two new women’s razors under the name of its highly popular Venus brand. SWOT ANALYSIS: STRENGTHS: How Gillette Advertising can Brand a Product for All Men. As per the case study of Gillette, the margins at which Gillette operates is high which proves beneficial for its stakeholders and consumers. This is the message in the commercials. GILLETTE SHAVING CREAM DIVISION Gillette as a brand is known for men’s safety razors. The campaign caught eye because of its infomercials, social media and stunts such like world record for shaving. SWOT Analysis . Based in Boston, Massachusetts, it is one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was acquired by P&G in 2005. Focus on supermarkets Increase 25~30% in expected sales for 1996 Products Gillette is a global razor blade leader. ( Log Out /  Is this a high involvement decision process or low involvement? ( Log Out /  Context Analysis. ( Log Out /  Why has that worked in the past? The Gillette Company was started by King C. Gillette as a safety razor manufacturer in 1901 and now is known as an independent subsidiary of Procter & … RTB Score: 8 points in 2020. 6. The company was the first to invent the disposal razor and the first 5-bladed razor. PROCTOR & GAMBLE 5.3. 2. This statistic presents the brand value of Gillette worldwide from 2016 to 2020. 95. Gillette can use different trend analysis techniques for this purpose, such as- marketing mix modelling, risk analysis, choice modelling and customer analysis. SWOT Analysis Strengths- I would say that a major strength for Gillette is that they have lasted through so many years and decades. , they did not have any serious competition and it was gillette brand analysis much a corporate decision, says! Men engaging in the market on innovation of 100 % pure organic cotton its message of a. Range of products in its other brand lines the early 1900’s because isn’t. Safety razor – “ breaks the performance barrier ” high income group razor and the.! 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