January 30, 2019 By Hitesh Bhasin Tagged With: SWOT articles. DELL saw a meteoric rise in year 2013 , going from fifth place to second in terms of Brand equity. Recently it ventured out in smartphone market but still is unable to make its presence felt and it stands as question mark in BCG matrix. It is also more convenient for customers to shop online than to actually drive and do purchase at a physical store. Because of direct sale model Dell is cost leader in the market. Dell Technologies (NYSE: DELL) announces its fiscal 2019 fourth quarter and full year results. Laptops, desktops, gaming pcs, monitors, workstations & servers. Smartphones are the major threat to the PC market which is affecting the industry as a whole. Moor Insights & Strategy associate analyst Anshel Sag will be covering the … This business model provides customer good quality, fast delivery and customized products. Customers just can’t buy Dell as simply as other brands because each product is custom-built according to their specifications and this might take days to finish. Dell’s market share of PC shipments worldwide remained above 16 percent for the entire year of 2019, making Dell the number three PC vendor in the world following Lenovo and Hewlett Packard. Strategic Analysis of Dell Technologies INTRODUCTION: Dell is known worldwide as a major computing and IT brand. 29 Apr 2019. So to show your eagerness to serve them, you might have to approach them first. You can follow me on Facebook. View our most recent GRI content index. Strong advertising & branding make it a popular laptop & PC brand. GRI Index . or its affiliate or designee (“DFS”) for qualified customers. They need to be unhappy with the current vendor to come to you. DELL is facing tough competition from other players like Lenovo, Hewlett packard as well as from assemblers and Chinese manufacturers & price wars is also affecting their market share. If you liked the SWOT analysis of dell, kindly bookmark us and spread the word :), I love writing about the latest in marketing & advertising. The growth rate of the computer industry is also slowing down. Thanks and regards, Read more on Marketing or related topics Sales and Mobile Competitive rivalry that exists in the PC market globally. Debra Wallace. The Company's Traditional and Digital Marketing Strategies In the 2010s, Dell began focusing on e-commerce and social media strategies in order to reach loyalty and potential customers with various marketing strategies. Dell’s direct customer allows it to provide top-notch. The advantage of Dell is its set distribution channel with some strong players. Dell also has its own dedicated retail stores. DELL works on build to order business model and uses Just in time strategy to distribute its products at optimal prices there by decreasing the inventory cost and delivery time. FREE & FAST DELIVERY Dell is one of the worlds best and most known brands. But still, many tech savvy people love Dell’s unique offerings like Alienware as well as XPS series. The internet also provides Dell with greater opportunities since all they have to do now is to visit Dell’s website to place their order or to get information. Due to the high acceptance of Smartphones, people are shifting to smartphones because they find it portable & handy. Dell’s Strategies Corporate strategies. 6. All four companies sell the same products, and they are the ... Marketing strategy (4 P's) Product Strategy- HP's strategy is to focus around solving problems, from consumers to enterprises. Functional strategy. How Dell plans to grow its PC business in a declining market. Dell Computer Company has proven that mission and vision statements are the ideal tools whose proper implementation guarantees consistent growth and performance. The marketing mix of Dell talks about the way in which Dell has improved to gain a competitive position. The focus on being the leader in computer technology has particularly enabled the company to remain focused on its primary goals while adapting to the constantly changing business terrain. Dell’s strategy is global. Michael Dell remains chairman & CEO of the greatly enlarged business, which reported revenues of $90.6bn for the year to Jan 2019. New entrants to the market pose potential threats. Low-cost leadership strategy is no longer an issue to computer companies therefore it is important for Dell to stand out from the rest. Is no longer an issue to computer companies therefore it is the world 's most *! Jit ) strategy allowed it to operate with the lowest inventory level the. 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